Take away the signs and logos of many so called "luxury brands" and wealthy consumers would probably not be able to identify who is who. The same is true for services. Stop emulating your competition and innovate, create never-before-seen products and categories that are relevant and that revolutionize your industry. If luxury has any claim to fame, it is in innovation and novelty. Demand innovation and you will get it. 

Public relations is a far more effective and credible vehicle for persuasion of key constituents than is advertising. Give your agency the opportunity to communicate the authenticity, the rich history of your brand, your brand icon, your brand integrity, your brand’s corporate citizenship, your knowledge of the category via your internal data, and most importantly, your breakthrough innovations.

The truth about extraordinary customer experiences is that they are delivered not with gimmicks and props, but by talented, caring people who connect with customers one-to-one. How much extra does it cost you to staff your company with people who are expert in your products, and even your competitors’ products? Who are trustworthy? Whose interests are aligned with your clients? Who are genuinely interested in helping people with a smile? When will your brand be rated at the top of customer experiences by the only constituents that count?

Luxury brands have been in perpetual debate as to whether to be present, and sell, online or not, and if, and how, to advertise online. Now is the time to use this rich channel to reach global wealthy consumers no matter where on earth you happen to be located. If a luxury brand asks whether they should spend scarce funds on opening another store, launching a print advertising campaign, or investing in a great website and online advertising, the Internet wins every time as the fastest, cheapest, and most effective way to leverage a luxury brand in today’s world.

Inject the voice of the wealthy consumer into your strategy sessions. Use internal and external quantitative research, create an online community, mine your transactional database, engage customers one-on-one at point of purchase, etc…. In effect, do whatever it takes to understand what consumers are thinking right now and why they are behaving the way they are. Find ways to immediately put consumer feedback into practice. They will guide you not only to survive, but thrive, in any landscape, including a downturn.  More...

To get started with the program or get answers to your questions, contact the Eponimo Sales Director on 61 (0)2 93452499 or sales@eponimo.com.   More...